A WALRUS has sparked a tourism boom in a resort where themed souvenirs are proving a big hit with visitors.
Wally features on £10 mugs, £23 cushions, £15 pictures and even on a £30 piece of reclaimed wood.
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And Harbwr’s brewery will name an ale after the 300kg beast, which delights tourists by balancing a starfish on his nose in Tenby, Pembrokeshire.
A shop worker told The Sun: "Wally is fantastic for the town and he's brought so many people here, it's brilliant.
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"Everyone wants to come and see him and often they'll buy a souvenir of him as well.
"Wally helped get so many businesses back on their feet after lockdown."
Wally arrived on the south Wales coast last month and has made his home on Tenby harbour's lifeboat slipway.